Ensure your Website is Effective in Capturing Customers A website is the focal point in creating an effective internet marketing strategy. Most websites have holes where you might be losing potential business. Understanding the formula and cost-effective ways to convert clicks into customers will increase your profits and build your brand!
Enlarge your "Digital Footprint" The internet has information about your business beyond what you post on your website and social media. Many search engines and directories have information about you that may be inaccurate (and misleading). Claiming and expanding your digital footprint is an effective way to expand your brand!
Engage with On-Line Reviews One of the most effective marketing tools we have are what our happy customers say about us. We can share these testimonials on our website but the internet provides a huge platform on which to share reviews to a much wider audience. Tapping into this opportunity will increase your "star power".