Create, Market, Sell!
Art is creative expression. And you're an artist so you get this! However, sometimes there is a gap on how to convert your artistic gifts into viable income. Marketing is something many business owners struggle with as well! In this series of workshops, you will learn the secrets of Marketing M.A.G.I.C. and how it will connect you with a potential buyer and convert that connection into a sale. 

During this series of workshops, we will focus on the basic concepts of marketing and how to use the highly effective platform of the internet to achieve your goals. This will include email marketing and posts; social media platforms, video, your RC Arts profile and your own website in ways that will be cost-effective but most importantly, EFFECTIVE, in getting more sales! Come to one or come to all. 
Workshop Series for Artists & Creatives
First 3 Weds. in February 2019
6:30 - 8:00 pm
At the MACC
10191 Mills Station Road
Rancho Cordova, CA 95670
Compelling price to attend:
  • $20 per workshop or $50 for series
  • $15/$40 for RC Chamber & PWN members
  • $10/$25 for RC Arts members
CLICK to register
Workshop Series for Artists & Creatives
Workshop #1: Wednesday, Feb. 6 from 6:30 to 8 pm 
The first piece of the marketing puzzle is you, the Artist, and the work you create. Chances are you are really good at what you do and you love doing it. That is true for any successful artisan or entrepreneur. In order to connect to your target market, you need to understand the principles of marketing. At this first session we will cover:
  1. What are your goals as an artist? (You can’t achieve what you don’t define.)
  2. The M.A.G.I.C. Marketing formula and it will positively impact all your marketing efforts
  3. How to develop and manifest your Brand as an artist. What’s your Story?
  4. What your buyer is looking for and what will motivate them to act. What’s their WIIFM (What's In It For Me)?
  5. The ROI Factor: For your Return-On-Investment, what is the bridge between price point and sale?
Workshop #2: Wednesday, Feb. 13 from 6:30 to 8 pm 
My mantra is to use “Hi-Tech Solutions with Hi-Touch Strategies for Hi-Five Results”. Since we defined your “Hi-Five Results” during Day 1, at this session we will cover Hi-Touch situations and how to implement the M.A.G.I.C. Marketing formula. This will include exhibits or trade shows as well as chance encounters.
  1. When should you be marketing yourself? (all the time!)
  2. What’s in a name? How your “job title” and titles of your creative pieces are factors in making connections
  3. How the layout of your booth will create that important first impression
  4. How to approach a potential buyer (do’s & dont's)
Workshop #3: Wednesday, Feb. 20 from 6:30 to 8 pm 
At this session we will cover the very important arena of the internet. Social media, videos, your website, and email marketing will all play a role in helping you achieve your goals.
  1. How the Internet expands your reach and broadens awareness of your Brand
  2. How to apply the M.A.G.I.C. Marketing formula digitally
  3. Why every artist should have a video (and update it)
  4. Tools & tips to make it all happen cost-effectively and effectively 
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