XLeration Schedule

Dec. 4
Dec. 17 (Thurs)

Jan. 8

XLeration Checklist

Below is a summary of the "homework", the date it was assigned & reviewed.. Allow 1-2 weeks to complete each assignment. If you get stuck, remember you can contact me for 1-on-1 time if you need it.

  • Map your M.O.J.O. (Oct. 16)

    Understanding your Motivations, Objectives, Justiifications & Obstacles will help you prepare for the journey ahead! CLICK for the recording

  • Define your Business M.A.P. (Oct. 19... Oct. 23)

    You need to define your Means (Products & Services), Audience (Target Market) & Process (Systems) before the journey can begin!

  • Create a Landing Page (Oct. 26... Oct. 30)

    Pick a product or service and one of the target markets for this and create a landing page using the M.A.G.I.G. formula.

  • Segment your Contacts (Nov. 3... Nov. 6)

    Review the demographics of your target market and define properties for them in Hubspot. Create a form that will help contacts "self-segment". 

  • Prep your current Contacts (Nov. 16... Nov. 20)

    Now that you have a CRM to manage your Contacts, you will need to EXPORT them from their current location (such as Google, Outlook, Yahoo, etc.) and IMPORT them into Hubspot or initially Mailchimp.  You may need to scrub (or clean-up) the data before importing such as deleting unwanted contacts (rows) and fields (columns) and/or modifying fields and perhaps adding new ones.  CLICK for recording

Contact Susan

XLeration Resources

Date Description Link
Oct. 14 Mapping your M.O.J.O. VIDEO VIDEO
M.O.J.O. Slidedeck DOWNLOAD
Oct. 16 Master Class Kickoff VIDEO
M.O.J.O. Worksheet DOWNLOAD
Oct. 19 Defining your Business M.A.P. VIDEO
Documenting your Business M.A.P. (docs) VIDEO
Products & Services Worksheet DOWNLOAD
Target Market Worksheet DOWNLOAD
Documenting your Business M.A.P. (MindMup) VIDEO
Oct. 26 Refining your Business Map VIDEO
The M.A.G.I.C. Marketing Formula VIDEO
The M.A.G.I.C. Marketing Formula DOWNLOAD
M.A.G.I.C. Landing Page Example VIDEO
Nov. 3 Contact Segmentation* VIDEO
Contact Segmentation 2* VIDEO
Self Segmentation with Forms* VIDEO
Form Customization* VIDEO
Nov. 16 Importing your Contacts Overview VIDEO
Export Contacts from Google VIDEO
Export Contacts from Outlook VIDEO
Data Scrubbing VIDEO
Import Contacts into Mailchimp VIDEO
Import Contacts into Hubspot VIDEO
Data Template (Excel format; save as CSV) DOWNLOAD

Alternative Email Marketing Services

Software FREE Monthly Fee* Note
Contact Contact** 60 day trial Starts at $20/mo Contact me for trial
MailChimp 2,000 contacts Starts at $10/mo RECOMMENDED
Vertical Response For 60 days Starts at $11/mo Can pay as you go
Hubspot Marketing** Unlimited contacts Starts at $50/mo VIDEO overview

* Monthly fees are based on # of contacts & features

** I am affiliate & get a commission on referrals but only refer what I use